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Wash: Fill a basin with cool water and a tablespoon of low-pH soap — cashmere detergent or baby shampoo works great. Submerge, soak for 5 minutes, gently squeeze out the suds, then rinse in fresh water for a few more.
Dry: Lay flat on a towel, roll them up together like a little burrito to press out excess water, then unroll onto a dry towel. Resist the urge to wring. Air-dry completely — about 24 hours (good things take time).
Store: Fold it — never, ever hang it. Tuck away in a dark, airtight spot with dried lavender and cedar chips to keep moths from making it their home.
Psst: You don't need to wash it after every wear. We suggest every three wears or so, but honestly? You do you.

In Mongolia in 2013, co-founders Matt and Diederik witnessed an unfair cashmere supply chain where herders did the work, but middlemen took the rewards.

Two years later, they bought 50 tons of cashmere directly from the herders, laying the foundation for Naadam: fair pay, direct sourcing, and shared prosperity.

The result is cashmere you can feel good about: thoughtfully made, exceptionally soft, and crafted to be worn for years to come.




Wash: Fill a basin with cool water and a tablespoon of low-pH soap — cashmere detergent or baby shampoo works great. Submerge, soak for 5 minutes, gently squeeze out the suds, then rinse in fresh water for a few more.
Dry: Lay flat on a towel, roll them up together like a little burrito to press out excess water, then unroll onto a dry towel. Resist the urge to wring. Air-dry completely — about 24 hours (good things take time).
Store: Fold it — never, ever hang it. Tuck away in a dark, airtight spot with dried lavender and cedar chips to keep moths from making it their home.
Psst: You don't need to wash it after every wear. We suggest every three wears or so, but honestly? You do you.

In Mongolia in 2013, co-founders Matt and Diederik witnessed an unfair cashmere supply chain where herders did the work, but middlemen took the rewards.

Two years later, they bought 50 tons of cashmere directly from the herders, laying the foundation for Naadam: fair pay, direct sourcing, and shared prosperity.

The result is cashmere you can feel good about: thoughtfully made, exceptionally soft, and crafted to be worn for years to come.